Maximizing profitability requires drawing in more new customers and keeping the ones they already have coming back for more.
Successful businesses understand that cross- and upselling, sales, and friendly service are essential to maximizing revenue during peak shopping periods.
However, some small insights also draw customers back to the shop, such as store hygiene and cleanliness. If a customer walks into a business and immediately encounters sticky flooring, unclean counters, and dusty nooks, they will likely turn around and leave. According to a recent survey by Consumer Reports, dirt is the single most effective way to drive away potential clients.